A big campaign for a big problem. Urinary disease in cats is a condition that terrorizes families. We needed to create an attention-grabbing ad that would dramatize the condition and break through.
Dramatize the health condition
Increased Sales and grew category
Lürzer’s Archive Top 200
Outside the box
A proactive concept to help connect shelter pets with new home owners.
Create awareness for shelter pets
Found new homes for pets
WPP Crème de la crème
Fat pets
Fifty percent of pets in the United States are overweight. We needed to bring attention to the fact that chubby pets aren’t living their best lives.
Create awareness about category
Increased Sales and grew category
KC Gold Addy
Make itching ancient history
A campaign to dramatize the effects of a new food for dogs. This new food had to ability to change the way we live with our pet’s who suffer from allergies.
A fully integrated campaign
This global campaign included print ads, social media, vet clinic videos, and a 360 degree virtual gallery conference experience for veterinary professionals.
Flex
Cats with kidney disease can’t eat enough calories to live. An innovative food allows them to get the nutrients they need to build muscle and live longer.
Speak
A proactive concept to help draw awareness to the cycle of domestic violence and pet abuse.
Reusable home energy ad
Green home energy is not for the birds, it’s for everyone.
The right food posters
Pet parents will feed their pets with caner anything to get them to eat, but the right food makes all the difference.